From fancy gold leaf to colorful textures, frames are now available in an incredible selection—but how do you choose the right one for your picture?
Narrow mats create a busy target. Don’t be afraid of large mat borders. Don’t try to match room colors exactly...
From fancy gold leaf to colorful textures, frames are now available in an incredible selection—but how do you choose the right one for your picture?
Not too high! Think in terms of eye level, so that the eye of the average viewer falls about one-third of the way down from the top of the picture.
If you are an artist or photographer dealing with a print shop, sooner or later you will be required to transfer digital files to the print shop. Have you ever struggled with sending a file via Email? Is FTP too complicated? What is a "USB Drive"? We explain a few of these in this article.
Professional and semi-professional artists and photographers must effectively market their images. This market is very competitive, and keeping costs down while using quality materials is of prime importance. Be prepared to provide the best possible product at the lowest price.
In the search for presentation of your artwork, sometimes the most obvious and simplest solutions are elusive in the vast array of frame, mat and mounting options.
Next time you are in a gallery, restaurant, or shop, take a look at various matting jobs and compare reveal sizes, colors, and borders. Do they compliment the work? Are they overbearing? Was your eye drawn into the work or out to the mat and frame arrangement?
At this point in our series you have undoubtedly considered several factors which now need to be combined to help choose a marketing strategy.
One of the most important tasks that needs to be addressed when you are considering the reproduction market for your work is the evaluation process. This process should ideally take three forms.
