An overview of definitions and terminology concerning the art printing and publishing industry.
The reproduction and distribution of your work is not the end of the story. In fact, it is only the beginning. At this point you must begin the ongoing process of evaluating the performance of each reproduction. After all, you are doing this to sell more of your work.
With respect to the reproduction types we have discussed in the previous part, many different methods are employed commonly today; enough to confuse not only the art buyer, but also the artist seeking to find the best way to reproduce their work.
For the purposes of this guide, the types of reproductions we will be discussing will include assorted gift items, cards, posters, limited edition reproduction prints, serigraphs and giclees.
