Professional and semi-professional artists and photographers must effectively market their images. This market is very competitive, and keeping costs down while using quality materials is of prime importance. Be prepared to provide the best possible product at the lowest price.
The reproduction and distribution of your work is not the end of the story. In fact, it is only the beginning. At this point you must begin the ongoing process of evaluating the performance of each reproduction. After all, you are doing this to sell more of your work.
At this point in our series you have undoubtedly considered several factors which now need to be combined to help choose a marketing strategy.
One of the most important tasks that needs to be addressed when you are considering the reproduction market for your work is the evaluation process. This process should ideally take three forms.
For the purposes of this guide, the types of reproductions we will be discussing will include assorted gift items, cards, posters, limited edition reproduction prints, serigraphs and giclees.
You are an artist whose original work has begun to sell and you are finding it difficult to keep painting at the same rate. You are also disappointed that the more memorable and popular pieces—your masterpieces, could not be enjoyed by more people.
