An overview of definitions and terminology concerning the art printing and publishing industry.
The reproduction and distribution of your work is not the end of the story. In fact, it is only the beginning. At this point you must begin the ongoing process of evaluating the performance of each reproduction. After all, you are doing this to sell more of your work.
At this point in our series you have undoubtedly considered several factors which now need to be combined to help choose a marketing strategy.
One of the most important tasks that needs to be addressed when you are considering the reproduction market for your work is the evaluation process. This process should ideally take three forms.
With respect to the reproduction types we have discussed in the previous part, many different methods are employed commonly today; enough to confuse not only the art buyer, but also the artist seeking to find the best way to reproduce their work.
For the purposes of this guide, the types of reproductions we will be discussing will include assorted gift items, cards, posters, limited edition reproduction prints, serigraphs and giclees.
